Courtesy of brands.
Every year, I tell myself I’ll get my holiday shopping done early. And surprise, surprise, I don’t. Not because I forgot, but because life happens. Work deadlines stretch into December, family plans shift, travel sneaks up, and suddenly I’m someone racing the clock. If that sounds familiar, you’re not alone.
What’s interesting is that, broadly speaking, shoppers are actually being more proactive this year. As Trisha Gregory, Chief Brand Officer of Luxury Stores at Amazon, shared with us, “We are seeing customers shopping much earlier for holiday gift items this year, which signals to us that customers are being very intentional about their purchases right now.” That may be true, and yet there are still plenty of us figuring things out closer to the finish line.
Although last-minute gifting gets a bad rap, it doesn’t have to feel rushed or impersonal. You can still shop thoughtfully, especially when you’re focused on brands that align with your values. For me, that often looks like seeking out Latine-owned businesses, even when I’m shopping late, and that’s why I want to share some of my favorite finds that can ship in time for Christmas Day.
And if you get to it after Christmas Day, for many Latine families, the holiday season doesn’t stop on December 25. Traditions like Día de los Reyes (Three Kings Day) keep gift-giving going, and this year Amazon is launching a dedicated Día de los Reyes storefront, live from December 26 through January 6, featuring last-minute gifts, toys, hosting essentials, and grocery items tied to the tradition.
Before we get into my finds, I would be remiss not to share that, beyond the small-business finds, Gregory notes that consumers might still be surprised by the range of higher-end options available, too, if you’re shopping for a partner, a parent, or looking to treat yourself for the season. Gregory notes, “For some of our customers, we are offering their first luxury shopping experience… We allow for that discovery and the transition into luxury for special occasion investment pieces or for fun.”
Ahead, I’m sharing last-minute gift ideas from Latine-owned brands available on Amazon that show how even late shopping can still feel intentional and rooted in culture.
Luna Sundara Pottery Palo Santo Stick Holder
Made in Chulucanas, Peru, these handcrafted ceramic incense holders for palo santo sticks are rooted in ancestral techniques, and they bring a sense of calm to everyday moments, whether that’s a morning coffee or a quiet night in.
Chillhouse Chill Tips Press-On Nails
Chillhouse was founded by Latina entrepreneur Cyndi Ramirez-Fulton with the idea that beauty doesn’t have to feel high-stakes. A great stocking-stuffer, these press-ons are easy, fun, and perfect for anyone who wants a polished look without spending hours at the salon.
The Dominican Kitchen (Cookbook) by Vanessa Mota
This cookbook feels like being welcomed into someone’s home. Vanessa Mota shares Dominican recipes that are traditional and approachable, even if you’re still finding your rhythm in the kitchen.
Healthy Rican Seasoning Set
Created by Puerto Rican creator Myra Yvette, this seasoning set (Adobo, Sazon, Sofrito) is one of those pantry staples you end up reaching for more than expected. There’s no additives, artificial colors or ingredients added, making it the best addition to your kitchen cabinet for the new year.
Rizos Curls Wash Day Bundle
Founded by Julissa Prado, Rizos Curls was built out of a real need for products that actually understand textured hair. This set, that includes a Hydrating Shampoo & Deep Conditioner, is the perfect entry point to the brand or a solid restock for longtime fans.
The Life Of / La Vida de Selena (Lil’ Libros)
Lil’ Libros creates bilingual books that center culture in a way that feels natural, not forced. This Selena title introduces kids to her story while encouraging language learning and curiosity at the same time.
SIFRIMANIA Evil Eye/Mal de Ojo Necklace
This necklace is simple, wearable, and works for everyday life, making it a meaningful everyday gift without being flashy. The evil eye detail adds a quiet sentiment, a way of wishing protection and good energy for someone you care about.
Nopalera Cactus Body Polish
Nopalera was founded by Sandra Velasquez as a way to bring cultural heritage into modern self-care. This body exfoliant feels like a small reset, something you reach for when you want to slow down and take care of yourself.
Check out their full holiday offerings at Amazon.com/holiday.