YADAM - “QUE ARRECHERA (no tener dinero)”
It’s no secret our increasingly phone-centric lives have driven artists to seek social media virality as a means to reach new audiences, but rarely does silly online banter turn into a fan-manifested banger. In the case of Venezuelan pop singer Yadam, a facetious lament about being penniless that went viral on TikTok earlier this year has received the studio treatment on the new single “QUE ARRECHERA (no tener dinero).” Opening on the clip’s original melodramatic piano, the track unpacks very real anxieties over healthcare coverage and providing for family as the music swerves through epic pop-rock and baile funk, hinting at more waist-winding earworms to come. – Richard Villegas