Sinego
On why it’s important to showcase his roots: “I think you’re challenged in the U.S. [because] everything is changing so much, and you have so many cultures shining in that it’s really about preserving your roots. I think that the instinct of showcasing my culture of Mexico and Colombia in the U.S. is what influences my mission the most.
“My dad is a psychiatrist, and I always talk to him about mental health issues. Two weeks ago, he was showing me some data on the state of mental health in the U.S., the U.K., and Latin America, and it was interesting to see how despite Latin America [being] a country or region that’s not so developed, the indicators of mental health are way better than in the U.S. and U.K. and places like Germany, Italy, etc. I asked him why do you think it was that? And he was talking about the main reason that happens is that right now, we have so many interactions because of social media but so little connections. So Latin music and showcasing Latin music generates that connection that’s missing for so many people around the world.”
“I feel that we export so much culture around the world from J Balvin, Maluma, all the reggaeton from Karol G. But also others like Bomba Estéreo, etc. So I think it’s that feeling of exporting music and being able to connect with other parts of the world – that’s what gives you that feeling of having to showcase your music, your art, and your culture all around the globe.”