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J Balvin - 'Energía'
José Álvaro Osorio Balvin will tell you straight up that he is from Colombia and Drake is from Canada. It’s a historic, geographic shift of their respective genres that provides one lens to view the way the pair has taken over these styles. But in addition to expanding the reggaeton map, J Balvin has brought perreo into a softer, syrupy space – one distinct from the snarled rhymes of OGs like Wisin or Daddy Yankee. His massive 2016 release Energía arrived in a year that saw the return of reggaeton’s commercial success at the same time that underground artists flipped, twisted, and swerved the genre into a thousand new directions.
Energía not only included reggaeton’s song of the year, but also a full playlist to take you from dance floor seduction to the sheets, facilitated by an all-star lineup of studio rats who were happy to hop on Balvin’s hype train. Jason “Poo Bear” Boyd (Justin Bieber’s go-to songwriter) pitched in on the ballad “No Hay Título,” Dominican rapper Fuego contributed lyrics to three tracks, Daddy Yankee guests on “Pierde Los Modales,” and Pharrell masterminded “Safari,” a seductive number that carries vocals from the Neptunes producer and protégé Bia.
In interviews, Balvin is firm on his decision to sing in Spanish; the Anglo music industry can come to him and stadiums full of his screaming fans across South America – and, in a twist, Eastern Europe (Romania loves the babely Medellín businessman). While many Latinx artists seek that elusive mainstream crossover through English-language pop hits, Balvin’s star-studded Energía positioned him as the leader of a new movement en español.
The album demonstrates his team’s finely tuned understanding of the genre-skipping beats that Latinx music fans are hungry for, and trust that Balvin knows when to flex the power this affords him. He bowed out of what would have been his first full live performance on U.S. TV during the Miss USA telecast after learning of the production’s ties to Donald Trump, kicking off a string of similar refusals that led to our president-elect being forced to sell his beauty pageant empire. –Caitlin Donohue