Meet the Stars of Mexico’s New Pop Generation

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Credit: Art by Stephany Torres

For over 50 years, Mexico has led Latin American pop music. The majestic orchestral ballads of the 1970s and ’80s made Juan Gabriel and José José international stars. At the same time, the technopop boom of the following decades canonized Fey and Paulina Rubio as eternal dance floor goddesses. However, the rise of reggaeton and corridos seemed to phase out pop’s glitzy, highly choreographed codes in favor of more DIY, streetwise approaches. That’s not to say Mexican pop is down for the count.

In recent years, glamorous maximalism has resurfaced, with Kenia Os, Belinda, and Danna leading the charge in Mexico’s global pop rebrand. Major comebacks from Thalia and Gloria Trevi included smart crossovers with the day’s hottest young stars, turning “No Me Acuerdo” into a hit with Natti Natasha and “Súfrale” into a hit alongside Grupo Firme. Of course, a new generation of bands and divas is coming into its own. Clubz and Midnight Generation laid out the blueprint for vintage grooves with a Spotify-friendly twist that has since grown into a viral vibe. Meanwhile, NSQK is rapidly soaring as a hit-making contemporary of chameleonic pop behemoths like Álvaro Díaz and Latin Mafia.


Pop is a constantly evolving sound and trend, sometimes nostalgic and other times dazzlingly futuristic. So, to guide you through the next chapter of Mexican pop, we’ve compiled fresh, boundary-pushing talents to keep on your radar.


Girl Ultra

Girl Ultra broke out nearly a decade ago as a leading voice in Mexican R&B, alongside Jesse Baez, a prized talent of Monterrey label Finesse Records. She eventually pivoted into new wave on her excellent 2022 EP El Sur, while her new Chromeo-produced album, RRRomeo, embraces shimmering funk and disco.



EMJAY

In the pandemic, EMJAY emerged as a neoperreo vixen in the vein of Six Sex and Ms Nina. However, she evolved into adventurous pop over the course of her last two albums—Me estoy volviendo loca (2025) and Pop Pesado (2026)—swering through R&B, nightcore, and even mellow rock. The new era also landed buzzy guest spots from Belinda, Ximena Sariñana, and Gera MX, but make no mistake, EMJAY’s thumping baddie music stands on its own two pleaser heels.


Valdo Rodríguez

Though his early releases had an indie-rock edge, Chilango crooner Valdo Rodríguez pivoted to a sound he smartly branded as MexiPop, coincidentally the name of his upcoming album; the lead singles “De Mentiritas” and “Victoria Miller” arrived loaded with dizzying falsettos and thumping electro, evoking Miranda! and suggesting he’s studied the sacred texts of pop alchemy.


FLVCKKA

The corridos era proved exceedingly versatile as hybrids with reggaeton and dembow flooded the mainstream. But this adventurousness reached critical mass on FLVCKKA‘s shimmering debut album, Hypercorridos Vol. 1, a startlingly original swirl of nightcore, jersey club, and buchona. In true diva fashion, she enlisted música mexicana titans like Chino Pacas and Régulo Caro, who sing on throbbing electronic beats that make no concessions to their acoustic comfort zones.


Marito Ramírez

Gender- and genre-fluid, Marito Ramírez is a K-pop idol from Ciudad Juárez who began hopping between nasty perreo and techno bitch tracks. Last year’s debut album, MaritoWrld, is a thrilling ride of Y2K references and shivering beats, while the recent single “Drama Princess” delivered a sugar-baby anthem for the ages.


Disco Bahía

Mentored early on by Clubz, Disco Bahía soon carved their own path with elegant yacht rock, disco grooves, and cinematic ’70s aesthetics. The combination proved remarkably successful, and the band has since toured extensively. They’ve also landed collaborations with Mexican rock-pop gods Little Jesus and Camilo Séptimo, and have become the favorite soundtrack for nostalgic social media reels.


RIXXIA

With Slayyyter and Kim Petras at the crunchy vanguard of Anglo pop, RIXXIA is leading the same moderna crusade south of the border. Squealing and rapping over EDM, hyperpop, and pummeling gabber, the flame-haired Barbie debuted last year with the excellent No Lo Entenderías LP. Her kaleidoscopic whirlpool of sound is so delicious that HELLOLOLA, EMJAY, and Maria Daniela y Su Sonido Lasser just had to dive in and join the fun.


GRTSCH

On her 2026 debut, XXI: Monomita, GRTSCH flexes her versatile creative muscles. She links up with Mon Laferte for the glitchy merenbow of “Streetfighter,” and goes even more experimental with Mediopicky on the ghoulish “Mamita.” For “Filo,” her rap chops go head-to-head against master MC Tino El Pingüino. She also makes time for the psychedelic cumbia stylings of “Lluvia” with Karen y Los Remedios. GRTSCH is a pop shapeshifter eager to taste every flavor of musical buffet, but she never gets lost in the sauce.


Budaya

A Mexico City fixture for the past decade, the synthpop duo Budaya first gained buzz as heirs to foundational Mexi-lectric giants like Moenia and María Daniela y Su Sonido Laser. But Maya Piña and Tulio Almaraz learned to adapt their atmospheric sound to a wide range of genres. They’ve since crafted ambient perreo alongside Pahua on “La Marea” and taken freak-folkster Rosas for an existential house ride on “*STAR.”


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OjosPielCanela is a playful chanteuse blurring the lines between pop and R&B. Her new album, El Ombligo Pt.1, evokes Sade and Judeline, melding dynamic percussion, atmospheric electronic production, and orchestral flourishes. The vibes are immaculate.

Budaya Disco Bahia EMJAY FLVCKKA Girl Ultra GRTSCH Marito Ramirez Mexican pop OjosPielCanela RIXXIA Valdo Rodriguez