Rainsford, “Love Me Like You Hate Me”
https://vimeo.com/471151437
An artful take on a love scene opens up Rainsford’s video for “LMLYHM” and what follows is a masterful, emotive depiction of a romantic relationship on the brink of expiration. The duo, and viewer, go from breathlessly in love to argumentative and fearful of breaking. The beautifully choreographed rendition, by Ja collective, featuring Shia LaBeouf and Rainsford’s sister Margaret Qualley, is a reminder that music videos are not merely a thing to check off on a list of to-dos on release day—they’re an opportunity to give further, meaningful life to your art. Shia LaBeouf is not one to put himself in a box, and his artwork (plus forms) of choice can differ year to year. This surprise is a goodie. Meanwhile, Rainsford is one to watch. –Ecleen Luzmila Caraballo