Atlas, 1999 [Mexico]
If any team embodies the Mexican love affair with the myth of thwarted victory, it’s Atlas. With a 63 + year streak of no national titles, the Rojinegros may be the most beautiful loser team of all. They were very close to glory in Verano 1999, but…then Toluca won in penalty kicks during the final. It was as painful as a ranchera song.
Rojinegro’s supporters remember the 1999 squad because they had a great generation of younger players like Juan Pablo “Chato” Rodríguez, Daniel Osorno, Miguel Zépeda and the best – Rafael Márquez.
They were coached by the divisive Argentino Ricardo La Volpe, who remains in our collective imagination for his intensity and passion. To this day, Atlas fans are very grateful for the great team he created, even though they didn’t win anything.
They played beautifully on the pitch, and that’s what matters.