Dir. by Eric Dawidson
[Argentina]
Besides the amazing photography and Alika‘s perfect flow over a dope beat, the key to “Jengibre”‘s success was in the extreme contrast between the desolated landscape of the poor, underdeveloped Argentine north where Inca-influenced ruins can still be found next to immense salt deserts, and the practicing of modern urban disciplines like break-dancing, parkour and freestyle BMX stunt riding. Since Soda Stereo‘s ’80s classic “Cuando Pase El Temblor,” nobody had been able to make the Argentine extreme north-west look so amazingly cool on video. -Juan Data
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