Every year, Austin, TX, gears up for its annual South by Southwest (SXSW) festival. The popular conference and festival features the latest in technology, film, music, education, and culture – including some of today’s hottest Latine artists making waves in our scene. The music showcases at SXSW 2024 are taking place from Mar. 11 to 16 across the Texan city, bringing together entertainment enthusiasts from all over the map.
Whether you’ve been to SXSW before or it’s your first time attending, it’s good to freshen up on the basics. A recommended first stop is the Austin Convention Center, the festival’s main area, where you can pick up your official badge (if purchased). Though that’s the main hub, showcases happen all over the Texan capital. Attractive venues like Palm Door on Sixth Patio, Speakeasy, and Mohawk Austin open their doors to host artists of all calibers. These shows are normally open to valid SXSW badge holders, but some are also open to the general public – depending on the organizer. Point blank: make sure to check the event’s details and wear comfortable shoes to avoid FOMO.
There are many showcases to look forward to at SXSW 2024. For example, Rolling Stone is featuring Latine acts like Peso Pluma and Young Miko, who are undeniably slaying their genre, releasing hit after hit. Like last year, Billboard’s The Stage is also highlighting Latine talent, this time securing Christian Nodal as a headliner during one of their highly-anticipated nights.
But those aren’t the only organizers featuring Latine artists. From Working Families Party’s Politics House to FLOODfest 2024, here’s an ongoing list of showcases that feature some of our communities’ most promising artists.
Working Families Party’s Politics House (Mar. 12) – The political party’s music showcase will feature Latine artists like Estevie and Luna Luna. They are also featuring a cumbia dance party with the sounds of DJ Sizzle from the LA-based collective Cumbiatón presented by Mijente. This showcase is open to the public on a first-come, first-served basis with RSVP. RSVP and more details on their event page. 501 Brushy Street Austin, TX 78702
Tropiclub (Mar. 12) – Chicago-based Future Rootz and LaiNxt are teaming up for the Tropiclub event in SXSW to highlight Brazilian and Latin American emerging and cutting-edge artists. Featured artists include João Brasi, Rubio, Marcelo D2, Venesti, Bia Ferreira, and Cabeza de Chivo. This showcase is open to valid SXSW badge holders. 412 Congress Ave. D, Austin, TX 78701
Ecco Drop (Mar. 12) – It’s the first time Ecco Drop is presenting at SXSW. This year’s featured artists include Bebo Dumont, Bodine, Coastcity, J Noa, and Mariangela. This showcase is open to valid SXSW badge holders. 1805 E 7th St, Austin, TX 78702
KEXP’s El Sonido Showcase (Mar. 13) – The Seattle-based radio station is hosting a showcase in Austin. Featured artists include Marem Ladson, Pink Pablo, J Noa, and more. This showcase is open to valid SXSW badge holders. Find out more on the SXSW schedule. 500 Cesar Chavez St. Austin TX 78701
Rolling Stone’s Future of Music (Mar. 13) – Rolling Stone’s second-day lineup includes Latine artists like Peso Pluma, Young Miko, and Kevil Kaarl. J Noa and Pink Pablo are also performing on this day. This showcase is open to valid SXSW badge holders and the public. For RVSP and more details, visit the event page. 310 W Willie Nelson Blvd, Austin, TX 78701
Billboard’s The Stage (Mar. 13) – Billboard is featuring Christian Nodal during their The Stage installments this year. This showcase is open to valid SXSW badge holders, and tickets for the general public are on sale. 1401 Trinity St, Austin, TX 78701
Cumbia Night (Mar. 13) – SXSW is featuring diverse cumbia artists like Combo Cosmico, El Combo Oscuro, and Bombasta as part of their official Cumbia Night showcase. This showcase is open to valid SXSW badge holders, and tickets for the general public are available. 1502 E 6th St, Austin, TX 78702
She Shreds (Mar. 14) – She Shreds is featuring Latine artists like Reyna Tropical, DJ Ella Ella, Y La Bamba (solo show), and more at their unofficial SXSW event. This showcase is open to everyone and is suggesting donations to support the bands. 1502 E 6th St, Austin, TX 78702
Slowly / Incondicional Showcase (Mar. 14) – Slowly and Incondicional are teaming up for a showcase this year. They are featuring performances by Adrian Be, Lulu, Ximena Soto, and more. This showcase is open to valid SXSW badge holders. Limited tickets will also be available at the door. Find out more on their social media. 310B Colorado St, Austin, TX 78701
EQ Austin’s Radio Free Texas (Mar. 14) – EQ Austin’s Radio Free Texas is presenting various showcases by Latine artists like Stephanie Bergara and Danny Bonilla. This showcase is open to valid SXSW badge holders and the public on a first-come, first-serve basis. 1700 E 6th St. Austin TX 78702
Canela Music (Mar. 14) – The streaming platform will host their SXSW showcase featuring artists like Conexión Divina, Boza, and Yami Safdie. Beéle, Fehr Rivas, and Juanpalitoschinos will also perform. This showcase is open to valid SXSW badge holders. Limited tickets for the public will be available on the event day on a first-come, first-serve basis. The showcase will also be available for streaming via the Canela.TV app in the Canela Music section starting Mar. 16. 508 E 6th St, Austin, TX 78701
FLOODfest 2024 (Mar. 14) – The popular showcase is featuring Latine artists like J Noa, Estevie, and Viji this year. Spanish rock band Hinds is also scheduled to perform. This showcase is open to valid SXSW badge holders and the public on a first-come, first-serve basis. For RSVP and more details, visit the event page. 912 Red River St, Austin, TX 78701
FAMA Collective (Mar. 14) – The Miami-based record label is presenting showcases by artists like Rubio, BODINE, Moffa, and ZITO. This showcase is open to valid SXSW badge holders. 508 E 6th St. Austin TX 78701
EQ Austin’s Higher Ground (Mar. 15) – EQ Austin’s Higher Ground is presenting diverse showcases by Latine artists like Midnight Navy and Como Las Movies. This showcase is open to valid SXSW badge holders and the public on a first-come, first-serve basis. 1700 E 6th St. Austin TX 78702
De Los (Mar. 15) – De Los is presenting Latine artists Los Aptos and Reyna Tropical. This showcase is open to valid SXSW 2024 badge holders. 617 E. 7th St. Austin TX 78701
Figure It Out Agency: Across The Board (Mar. 15) – The event company is presenting showcases by Latine artists like Los Bravos De La H, Diamante Perez, Vortxz, and more. This showcase is open to valid SXSW badge holders. 508 E 6th St. Austin TX 78701
Nochenegra & Trucha Soul (Mar. 16) – Nochenegra & Trucha Soul is presenting showcases by Mexican DJ Alejaina, Mexican MC La Gallo 3:20, Mexican rock band Los Cogelones, Nochenegra, and DJ Nyack. This showcase is open to valid SXSW 2024 badge holders. More information TBA. 617 E. 7th St. Austin TX 78701
EQ Austin’s Latinapalooza (Mar. 16) – EQ Austin’s Latinapalooza is presenting showcases by Latine artists like Grace Sorensen, The Tiarras, Patricia Vonne, and more. This showcase is open to valid SXSW badge holders and the public on a first-come, first-serve basis. 217 Congress Ave. Austin TX 78701