Jennifer Lopez has been busy: She’s prepping for her Super Bowl halftime performance, she’s wrapping up the awards season run for Hustlers, and she’s also continuing her partnership with Guess, shooting as the worldwide face of their Spring 2020 campaign. The campaign was released on Tuesday, along with some very glamourous photos of Lopez.
There’s some controversy attached to the shoot. Paul Marciano, co-founder and former executive chairman of Guess, was accused of sexual harassment by model Kate Upton in the spring of 2018. After the allegations, Marciano resigned. But Guess kept him on as chief creative officer, which is why he was art directing Lopez’s shoot in Santa Monica for the spring campaign.
“I am thrilled to welcome Jennifer back for a second campaign with Guess and Marciano,” Marciano said on Tuesday in a statement, according to Billboard. “Jennifer continues to push boundaries in the music, fashion, and film industries and represents everything a Guess Girl is – confident, sensual and adventurous. This campaign shines a spotlight on Jennifer’s natural beauty and showcases exactly why she is celebrated as a true icon.”
Lopez also recently became the face of Coach, and their creative director, Stuart Vevers, had similar words of praise for the triple threat. “Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way,” Vevers said in a statement to People.
“Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign,” Lopez said in a statement about the Guess campaign. She has not commented on the allegations against Marciano. “The clothes and setting of the shoot really worked well together to make this campaign come to life.”