Pioneering Dancehall Producer & Architect of Reggaetón Robert ‘Bobby Digital’ Dixon Has Died

Lead Photo: Art by Stephany Torres for Remezcla.
Art by Stephany Torres for Remezcla.
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Legendary reggae and dancehall producer Robert ‘Bobby Digital’ Dixon, revered especially for his trailblazing digital rhythms of the ‘80s, has died. The Jamaica-born music industry titan was 59.

Carribean National Weekly reports that Dixon “succumbed to kidney-related illness” yesterday, May 21.

Dixon’s credits include Shabba Ranks’ “Dem Bow” — a crux in the evolution of dancehall, which paved the way to reggaetón. He also produced well as Sizzla’s 1997 album, Black Woman and Child. Dixon also produced Buju Banton’s “Till I’m Laid to Rest.”

His Digital B studio, based in his hometown of Kingston, was a no-frills structure, more like “any other modest family home in…the suburbs.” People who knew him describe him as passionate, genuine, and supremely kind.

Artists and other music industry folk are honoring Dixon today on socials.

Homegrown With G Cole presents, a reasoning. Bobby Digital Bobby Digital-b Dixon and Giark Digitalb VP Reggae VP Tash Vpal Dist

Posted by Gregory Cole on Friday, April 12, 2019

Dixon worked with artists through his studio and storied Digital-B record label as recently as last year.

In 2018, historic reggae label VP Records released a multi-disc, two-part anthology of Dixon’s most iconic works.

Looking back on his career at the time, South Florida Caribbean News reports, Dixon said, “I feel proud ’bout everything. Over the years yuh try to be better than before an’ maintain a sound what grow on people. Di greatest thing is when a man hear yuh song an’ can identify it same time…him jus’ sey ‘a Bobby song dat’.”