Hispanic Heritage Month – or Latinx Heritage Month, as some of us have branded it – officially kicked off in the United States on September 15. TIDAL, which prefers the term Latinx Heritage Month, has prepared a slate of content for the next 30 days to highlight Latinx and Latin American talent – old and new – and the rich and diverse history of Latin Music.

“TIDAL is celebrating the beauty and diversity of Latinx music by focusing on its past, present and future,” said Jesús Triviño Alarcón, Director of Global Latin, Culture and Content at Tidal. “With our playlists and content throughout Latinx Heritage Month and really every single day of the year, we show that Latin music is not a genre but a culture.”

Tidal started the celebration with a whole new batch of special playlists, including Esenciales playlists for artists like Selena, Celia Cruz, J Balvin and more, as well as highlights from some of the most important Latin music imprints, such as Fania, Fonovisa, Machete, among others. These playlists will appear all throughout the month.

Now available is a docu-interview with Vice Menta, as part of TIDAL’s Rising series. Some of the platform’s other video series will be packed with Latinx talent, including a Fresh Cuts interview with Afro-Panamanian sensation Sech and Bless the Booth with Lyanno. Also expect some editorial content on TIDAL, covering a wide range of topics including Latin Jazz, Spanish-language R&B, dembow and its evolution, and the 1999 “Latin Boom” and its impact on the cultural landscape in the following 20 years.

But that’s not it for TIDAL, as the streaming service is also taking things offline, throwing a showcase on September 30 at El Museo del Barrio’s Teatro in East Harlem. It will feature performances by rising Latinx artists like singer/rapper Melii, Grammy-nominated duo COASTCITY, urbano crooner Rauw Alejandro, and Hamilton’s Anthony Ramos. The showcase also serves as a celebration of El Museo’s 50th anniversary. Enter for tickets on TIDAL.com.

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