Little kids aren’t exactly the kind of crowd that would appreciate an Ayer Amarillo concert. Or at least that’s what it looks like in their brand new music video for “Se me va.” Andrés Ibarra started this project in 2009—back then it was called Yellow Yesterday—and the music was on the loopy, indie-folk side. Years later, after two EPs, the inclusion of three band members, and a name change, Ayer Amarillo now make sunny indie-pop songs with nods to classic rock ‘n’ roll, influenced by ’90s Mexican bands like Jumbo or Zurdok.
On the “Se me va” video, directed by Abraham Neme, the band performs in front of a crowd where the average age is 4 years old. At first, some of the children seem to enjoy the music. Some of them even dance a little. But soon after, they had enough of them and the riot starts. The band members get attacked with toys and kids run and play out of control. Finally, they tear apart the cute and amazingly crafted piñatas, representing each member. These young fellows probably just wanted candy, and not a psych-pop tune.
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