With the release of his latest single, “Cuerpecito,” Jhayco is marking the next chapter of his Vida Rockstar era. After teasing new music on social media, the reggaeton dance floor stomper is out now (Mar. 31) and pays homage to women’s bodies through its lyrics.
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The music video for the single, directed by NAVS, takes place in a futuristic world where Jhayco and his love interest hook themselves up to a virtual reality machine. Taking cues from “Eternal Sunshine of the Spotless Mind,” the couple uses VR technology to reminisce and create new memories together. In their cyber world, they go from a boozy night out in the club to doing karaoke in a private booth before catching a sunrise. The high-fashion clip features the rapper dripping in luxury brand streetwear from the likes of Givenchy, Stussy, Ernest Baker, and AP Milan.
The Puerto Rican hitmaker has been making significant strides lately. His single “Sensual Bebé” soared to the Top 10 of the U.S. Latin Airplay chart. He kicked off his U.S. tour shortly after, where he performed in major cities like New York, Los Angeles, and Chicago. In Oct., Jhayco released another hit single, “En La De Ella,” featuring Sech and Feid, which instantly went viral and quickly crossed over 25 million views on YouTube. The remix of Jhayco’s mega-hit “No Me Conoce” featuring Bad Bunny and J. Balvin recently hit a significant milestone when it reached 2 billion streams on YouTube.
This summer, the rapper is set to perform a string of shows in Mexico, from Guadalajara to Monterey. With his recent chart success and more Vida Rockstar cuts possibly on the way, 2023 is shaping up to be Jhayco’s best year yet.