Quarantine be damned! We’re half way through July and there is no stopping the magic of summer, even as we scramble to adapt our adventures and romantic fluttering to a brave new world. Putting a sticky, sweet spin on social distancing, Chilean-Norwegian guitar-pop wunderkind Boy Pablo has unveiled a new double single titled “Honey” / “JD’s Song,” pleasantly drifting through the melancholy of a blossoming romance separated by career and academic opportunities.
This latest batch of singles follows the thematic arc of Pablo Muñoz’s effervescent and optimistic storytelling, delightfully outlined across two blockbusting EPs: 2017’s Roy Pablo and 2018’s Soy Pablo. Dipping into his arsenal of romantic daydreams, “Honey” is accompanied by an Eivind Landsvik-directed video depicting chill days at home in Bergen, Norway, playing guitar, and getting into heated ping pong matches with his band. Under the watchful guise of Bacon Productions, the video is a collage of oddly symmetrical shots and pastel set pieces crammed with eye catching details like antique Nordic furniture, fuzzy pink sneakers, and retro telephones. The quirky and subtly humorous vibes harken back to the band’s breakthrough video for “Everytime,” almost as if Wes Anderson and the Easter bunny teamed up to art direct an innocent, summer romance.
“Honey” and “JD’s Song” come ahead of Boy Pablo’s highly-anticipated debut album Wachito Rico, scheduled for release on October 23, via 777 Music. The album title is a nod to Muñoz’s Chilean heritage; a colloquialism loosely translating to ‘cutie pie.’ Looking back on the unfolding legend of a Scandinavian pop star with South American swagger, the cheeky label is more than befitting.