MLB Is Back With Another Latino Campaign — This Time Featuring Lin-Manuel Miranda
MLB is celebrating baseball in a new campaign, similar to the one from 2024 featuring SNL’s Marcello Hernández and singer Myke Towers. But this time around the new campaign features the voice of Puerto Rican Pulitzer Prize, GRAMMY, Emmy and Tony award-winning songwriter, actor, director and producer Lin-Manuel Miranda across multiple TV spots.
This new campaign was also produced in conjunction with Remezcla Creative Agency.
The campaign, which like last year’s is also titled El Béisbol es Otra Cosa or “Baseball is Something Else” features three new spots celebrating the heritage and journeys of three of the game’s biggest Latino stars: Ronald Acuña Jr. of the Atlanta Braves, Francisco Lindor of the New York Mets and Fernando Tatis Jr. of the San Diego Padres.
The campaign spots will run in the US and Latin American countries .
From La Sabana, Venezuela, the “Land of Ballplayers,” to baseball superstardom, Acuña’s spot captures his journey from playing video games at home with his younger brother Luisangel Acuña (New York Mets) to MVP-caliber greatness.
The Francisco Lindor campaign spot celebrates Lindor’s love of the game, which began in Caguas, Puerto Rico, as well as his Taíno heritage and the deep cultural roots that continue to shape “Mr. Smile’s” journey both on and off the field.
Inspired by the 11-season Major League career of his father, Fernando Tatis, the campaign spot for Fernando Tatia Jr. examines how Tatis’ path was shaped by both legacy and ambition as he’s worked hard to become one of MLB’s most dynamic stars.
MLB will also run a Mexico-specific ad starting that pays tribute to legendary Los Angeles Dodgers pitcher Fernando Valenzuela and his pioneering role in paving the way for current Mexico-born players.
El Béisbol es Otra Cosa was introduced last year in 2024 to showcase the impact of Latine culture in baseball. According to the annual Luker Fan Research Survey, 62% of Hispanics 12 years of age and older in the United States identify as MLB fans.