American football season is off to an exciting start. The National Football League (NFL) is using its influence to boost excitement about voting in the upcoming November Presidential election. The NFL kicked off their “Latinos Vote” campaign this week as an extension of the non-partisan initiative “NFL Votes.” The NFL wants to reach all NFL fans throughout the United States to encourage voter education, registration, and activation. Several NFL stadiums will be used as polling centers on election day, November 3.
There are record-breaking 32 million eligible Latine voters making the community the largest group voting in the 2020 election. The NFL’s campaign encourages Latine NFL fans to exercise their voting rights. The PSA was launched in English and Spanish to launch the efforts. On the landing pages, users can register to vote and watch a short clip featuring Latine NFL legends and celebrities encouraging the Latino community to vote. Victor Cuz, Roberto Garza, Wilmer Valderrama, and more lent their voices to the important message.
The short video was released during Hispanic Heritage Month. Hispanic Heritage Month’s theme this year is “Feel the Orgullo” which means feel the pride. “I vote because I have the right. You’re playing your small part in changing the rest of the world,” Cruz says in the ad. “My dad said that his dream was for his kids to vote,” Valderrama says. Many others share messages of being proud to vote.
The NFL and its 32 teams are celebrating the occasion with special events during the season to honor the rich heritage of the Latine community and the positive impact Latine players have had on the American sports game. The NFL also launched a Lotería deck with a unique card for each NFL team. Latine NFL fans can join the conversation by using the hashtag #FeelTheOrgullo.