These Peruvians Took a Stand Against Water Waste in Colgate’s First Super Bowl Commercial

For the first time ever, civic-minded company Colgate will air an advertisement during the Super Bowl halftime show. The ad – which can more accurately be described as a PSA in opposition to other more traditional commercials – will be a 30-second adaptation of “Agua,” a spot created back in 2014 by Peruvian duo Erick Galván and José Rivera.

The pair commented that their ad was chosen for its message – save water by turning off the tap – which totally transcends borders. It was born upon taking a second look at some of our everyday actions (i.e. brushing our teeth) and identifying the problem of excessive water consumption during their undertaking.

“You waste over 10 liters of water,” the ad broadcasts. “That is more than many people in the world have in a month. Close the tap.”

Check this – did you know that turning off your faucet while brushing your teeth could result in saving as many as 3,000 gallons of water a year? Take that number and multiply it by the 110 million people billed to watch the Super Bowl and that’s well over 300 BILLION gallons of water saved. Yup. Every drop counts.

Galván and Rivera’s original ad has already been transmitted from Colombia to Brazil, Mexico, and the U.S. Be on the lookout for the Super Bowl 50 adaptation this Sunday.