Everything We Know About Shakira’s New Hair Care Brand
Credit: isima
A new hair care line is focusing on the rich diversity of Latine hair – and Colombian superstar, Shakira, is leading the charge as the founder of the clinically backed haircare line.
Isima is a clinically proven hair care line that provides a range of products that focus on all aspects of hair health, including the scalp, cortex and cuticle. The 8-product range helps repair damaged hair, strengthen and provide resilience for several factors, including curl type, texture, pattern, porosity and density.
Shakira, who is known for her global hit singles and epic discography is also known for her signature hair, which has gone through several public transformations throughout her career. “A big part of my identity has always been my hair,” says the Colombian superstar.
Even as a celebrity with access to the best hair care resources, Shakira shares our struggle of finding the right hair care products for curly and textured hair. In a promotional video for isima published on the brand’s Instagram account, Shakira says “I’ve always felt that there are a lot of products on the market, but a lot are designed for straight hair or wavy hair, not so much for hair that is more porous, thicker, or drier. Or for women with a combination of textures.”
The isima collection features a range of 8 products in multi-colored and multi-shaped packaging, such as:
- Súperbomba | Triple Repair Peptide Mask ($38 / 8.5 fl oz)
- Riquísima | Hydrating Shampoo ($32 / 10 fl oz)
- Suavísima | Hydrating Conditioner ($32 / 10 fl oz)
- Delicia | Reparative Hair Oil ($36 / 1.7 fl oz)
- Reset | Clarifying Shampoo ($32 / 10 fl oz)
- Iconic | Densifying Scalp Serum ($42 / 1.7 fl oz)
- All In | Restorative Leave-In Conditioner ($32 / 8.5 fl oz)
- Curls Don’t Lie | Curl Perfector ($32 / 6.7 fl oz)
The isima products will be available for purchase on isima.com starting June 16, and will hit the shelves exclusively at ULTA Beauty Stores nationwide starting July 6.