Neutrogena’s Miami Pop-Up Is Giving Away Free Products

Miami, run, don’t walk! Neutrogena is taking over Pura Vida’s Downtown Doral location for a hydration-filled three-day pop-up that’s all about keeping your skin (and your chisme) juicy. From Thursday, February 27, to Saturday, March 1, you can stop by between 7 a.m. and 9 p.m. to snag some freebies while picking up your favorites from the popular Miami spot.

Among those freebies? A full-sized Neutrogena Hydro Boost Water Gel— completely free (yes, free), juices, and a tote bag that reads “jugo y chisme”—all while supplies last. And no, there’s absolutely no catch—no RSVP, no purchase required. Just show up and claim your free moisturizer.

But this pop-up isn’t just about skincare or giveaways—it’s about pressing pause on the overthinking that can show up on your skin. According to Dr. Janice Lima-Maribona, a board-certified dermatologist, stress and overthinking can contribute to dehydration, directly affecting your skin’s appearance. That’s where Neutrogena’s Hydro Boost Water Gel comes in, which promises to deliver deep, weightless hydration.

Remezcla got an early sneak peek of the activation, and it was refreshing to see Latines from the area stumble upon the pop-up—especially the tías and mamás stopping for a photo op, learning about the product, and walking away excited with their goodies. It’s not every day that a brand shows up for us outside of Hispanic Heritage Month with a pop-up, and that alone makes this activation feel extra special.

So whether you’re looking for a quick self-care moment or need an excuse to refresh your skincare routine, this is one pop-up you won’t want to miss.