Amara La Negra Celebrates Moms & Women Entrepreneurs on New Web Series

Lead Photo: Amara La Negra attends the 2018 American Music Awards at Microsoft Theater on October 9, 2018 in Los Angeles, California. Photo by Kevork Djansezian/Getty Images
Amara La Negra attends the 2018 American Music Awards at Microsoft Theater on October 9, 2018 in Los Angeles, California. Photo by Kevork Djansezian/Getty Images
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Amara La Negra (born Diana Danelys De Los Santos) grew up wanting to be an artist and her mom was a huge part of helping her accomplish that rise to fame. Now, she’s honoring her with a web series devoted to moms and all things beauty.

Every Wednesday, “Grind Pretty, My Mom is the Bomb” highlights women entrepreneurs and their businesses. De Los Santos co-hosts the show on her Instagram with her mom in collaboration with Grind Pretty, a network for female entrepreneurs.

The hour-long premiere episode on May 6 featured a conversation with entrepreneur Yandy Smith-Harris—also from Love & Hip Hop: New York—and founder of Yelle Skincare as well as Moonchild Products, which sells handmade, plant-based bath and body products.

“I define Grind Pretty as a great platform where women entrepreneurs, who have both small and big businesses, can come together and exchange ideas and help motivate each other and encourage collaboration,” Amara tells Remezcla.

While the series includes celebrity guests, influencers and beauty and wellness experts, the heart of the show is watching her and her mom interact. During the first episode, Amara and her mom, who speaks primarily Spanish, talk about the struggles of single motherhood and how she supported Amara early on knowing she wanted to be an artist. Smith-Harris and Amara also discussed how they’re each close to their moms and admit that even when it’s not easy, there’s always love.

“I think that it’s normal for us to disagree. We are only human and we don’t always see eye to eye but as long as we respect each other’s point of view that’s what matters. Communication is key,” Amara tells Remezcla.

During the first episode, Amara and her mom went through all the products featured in the limited edition Grind Pretty x Amara La Negra box, which features eight beauty products from female-owned businesses. De Los Santos then gave away the box to five viewers. One of her favorites in the mix is the Hawaiian ginger moisturizing butter from Mielle Organics founded by Monique Rodriguez, who was also featured on the episode.

“I select women who inspire and motivate others like myself. Strong women who are successful entrepreneurs and are mothers and daughters themselves,” Amara says when explaining how she selects who to feature on the series.

Many of the products feature natural ingredients—an aspect of her beauty regimen that Amara’s mom also recommends.

“The best beauty secrets my mom taught me was using coconut oil for my hair and skin and using avocado to keep my hair healthy and shiny,” she shares.

De Los Santos has spent plenty of time bonding during the quarantine. She wants all single mothers who are also immigrants to know “that anything is possible and I’d like to commend them for their strength.”

The next episode of her new show will air May 13 at 6 p.m. ET and feature giveaways from more female-owned brands. There will also be a Mother’s Day Dance Challenge this week in which moms and their kids can post their favorite Mother’s Day Dance, Ándale Style! on Triller’s platform. Another challenge requires moms and daughters to post their favorite past and present photos highlighting hairstyles and the winners will receive a Mother’s Day box and prizes.