Ice Spice’s career remains on the rise as she teams up with Kim Kardashian for her latest business venture. As a model for Skims, Kardashian’s shapewear line, Ice Spice, is joined by a few more rising stars, including PinkPantheress (who she worked with on “Boy’s a Liar Pt. 2”), Nessa Barrett, and Raye.
“SKIMS just gets it and makes me feel extra snatched,” stated Ice Spice, according to Billboard. “I’m happy to be a part of the latest campaign.”
The new spring line features earth-toned shapewear with names like Seamless Sculpt Brief Bodysuit, Seamless Sculpt Catsuit, Seamless Sculpt Bandeau, and Seamless Sculpt Shorts. Ice Spice is wearing one of them in a short clip on the Skims Instagram, where she’s featured in candid photos. She finishes the ad by placing her hands on her hip and saying, “Everybody is wearing Skims.”
The “Princess Diana” rapper was also featured in a 30-second clip shot by artist and photographer Vanessa Beecroft. In the video, Ice Spice wears the Seamless Sculpt High Neck Thong Bodysuit alongside her fellow models. They spoke about how shapewear is confidence and makes them want to wear clothes they haven’t tried before.
There were also additional photos with Ice Spice, where she was trying on even more pieces from the new drop with large clay sculptures behind her.
Fans were quick to react about the rapper being in this campaign, with some lamenting how they banned themselves from buying more shapewear, but here they were ready and willing to buy more Skims because of Ice Spice and Pinkpantheress.
While other fans weren’t surprised at Ice Spice working with Kim Kardashian due to their recent hang with daughter North, in which they filmed a few TikTok videos.
And then others were just excited to see the rapper and their favorites collaborating and working together on a larger scale for a brand.
Skims’ new line is set to launch on the Skims website on April 27. Currently, there is a waitlist.