Target released a collection for Our Heritage Month for a second year in row, once more highlighting Latine artists and businesses. This Más Que collection consists of items for children, adults, and pets to Target offering cultural items, some with inside jokes, for our communities.
According to Target, 99 percent of the collection was created by Latine creators and businesses with more than 90 products across various categories, including apparel, home, food, accessories, pets, and more.
The Más Que collection is also a mix of clothing and art with phrases like “Sana, Sana Colita de Rana.” Alex Izaguirre is hitting us right in the nostalgic feels with that shirt, available for children and adults.
These bilingual cups by Jen White-Johnson speak to so many bilingual Latine people at a molecular level. Sometimes our thoughts drift seamlessly from one language to another in our heads and it’s just as valid as Spanish or English.
Gabriel García Román created a skateboard with a powerful message about belonging while existing between two different cultures. We have all heard the phrase “Ni de aquí, ne de allá” but the addition of “But from everywhere” is a nice touch.
Other things you can expect to find in the Más Que Target collection of 2022 include t-shirts from entrepreneur Jacqie Rivera; mugs, pillows, bags, and notebooks from artist Daniela Jordan-Villaveces; and so much apparel from queer, Latina-owned Jen and Vero Zeano of JZD.
The Más Que collection is currently available online and in stores and will be available for customers through Oct. 16.