For those who didn’t know, aside from music, the Colombian singer-songwriter Kali Uchis also runs a clothing line called Bodied By Uchis. On June 29, she announced her newest denim campaign called Obsesión. The summer collection’s sensual campaign features Uchis and the fashion model Lourdes Leon – yes, Madonna’s daughter – in a lowrider. The Obsesión collection will be available on July 1.
The campaign’s ad starts off asking: “What’s she wearing?” As another whispered voice replies: “Obsesión jeans. Bodied By Uchis.” Throughout the ASMR-like 31-second video, we follow the camera’s focus on the two celebrities’ denim jeans. The denim wear features the word “Obsesión” in gold writing, near the waistline (back and crotch area, depending on your style), as the two ride on a classic lowrider car.
The four new items include the “Cozies” denim pants in desert rose, the “Bootcut Baby” denim pants in vintage blue and desert rose, and the “Culona” denim shorts in vintage blue. The “Telepatía” singer describes her brand as: “100% Made in Colombia, with our levanta-cola (butt lifting) engineering. These raw, limited denim are designed by me, and my goal was to offer ethical and sustainable fashion, inspired by my undying love for Latinas and the 90s.” Another part of this summer’s collection is the Obsesión bucket hat in vintage blue, and the Obsesion denim trucker hat in desert rose and yellow.
“Obsesión represents the person that isn’t afraid to stand out; they don’t fit in, and they embrace that instead of being ashamed of it or trying to change themselves,” Kali Uchis said.
She continued: “I love wearing the baggy pants with a thong or bikini, but oversized clothes could look good with them too. The other pieces, I think, always need to be worn with something that accentuates your figure, so I would go with babydoll or cropped tops.”
The Obsesión collection ranges from $55 to $133. The sizes range from sizes 0-20. Although the collection is available for order on Friday, you can already check out the sizing chart, product shots, and prices at the brand’s official website.