There is simply no stopping America Ferrera. The famed actress and activist is teaming up with Hearst Magazines Digital Media for a multiplatform content partnership that will work with Ferrera’s new organization, Harness.
Speaking from the Skylight Modern in New York City during Hearst Magazines Digital Media’s second annual Newfront conference, Ferrera took to the stage to detail the partnership. The collaboration will include an original docuseries that will “encourage activism and celebrate a new class of role models who are changing their communities and our country,” according to a press release.
Harness was co-founded by Ferrera, her husband Ryan Piers Williams, and Wilmer Valderrama to inspire communities to action and empower change. According to Ferrera, it was about convening people with frontline activists to hear authentic stories about what was happening in their communities.
The organization started in a living room with 75 people and expanded from there, teaming up with Black Lives Matter, GLSEN, Carecen, and Cair among other organizations. Harness’ goal is to push social conversations out into the digital world with diverse digital content and help people find ways to take action.
Launched in February at an event in Los Angeles, Harness has been active on social media, spreading the word about diverse marches and social movements happening around the country.
Ferrera has also been actively promoting the organization on late night shows including The Late Show with Stephen Colbert and Late Night with Seth Meyers. The founders have also presented their vision to the Southern California Grantmakers, CAA Foundation, and California Community Foundation.
https://www.youtube.com/watch?v=N0GxxeIL_54