Celebrity chef Aarón Sánchez is setting out to help Los Angeles-area restaurants realize their full potential.
El Toque de Aarón is a six-part series for Warner Bros. Discovery that will follow Sánchez as he shows fellow chefs how they can reimagine their restaurants and freshen up their menus. Other production studios boarding the TV series with Warner Bros. Discovery are GroupM and Cocina Media.
According to Variety, Sánchez, who is also serving as an executive producer, “will put his personal touch on each menu item, while mentoring each restaurant’s chef and sharing tips and tricks of the trade along the way.” Sánchez will have a team joining him to assist with other aspects of the restaurant beside the food. Designer Cris Mercado (Remodelaciones con Celebridades) and project manager Ángel Riveros (Hogar Star) are also accepting the challenge of turning a struggling restaurant into a winner in only four days.
“When brands look to better target the Latino audience segment, they come to us because of our decades of experience and our trusted insights,” said David Tardio, vice president of integrated ad sales and marketing for the U.S. Hispanic arm of Warner Bros. Discovery. “We know our audience, their interests, and their passions.”
Gonzalo Del Fa, president GroupM, described El Toque de Aarón as a “culture-defining property” that they are proud to be a part of, especially since it will help “drive positive cultural influence” to viewers.
“We are thrilled to be part of the journey to elevate the passions and stories that will truly resonate with consumers,” Del Fa said.
Sarah North, the chief creative officer of Cocina Media, added that El Toque de Aarón is “close to our hearts” because it is “dedicated to … uplifting Latino businesses.”
El Toque de Aarón will be available to stream on the Discovery Familia GO app on April 17, 2023.