With less than a week to go before the premiere of the Sons of Anarchy spin-off Mayans M.C., a series precariously situated in the era of Trump, FX is doing its best to promote the new show about a Latino motorcycle club and creating some pretty on-brand marketing.
If you live in the Los Angeles area you’re probably aware of Trejo’s Tacos and Trejo’s Coffee & Doughnuts, owned by Mexican-American actor and all-around badass Danny Trejo. Well, in partnership with FX Network and Postmates, Trejo’s Tacos will be offering the “Trejo’s Mayans M.C. Taco” while the Trejo’s Coffee & Doughnuts is set to offer a “custom, limited edition” doughnut themed to the series. The food items are only available at select Trejo’s locations in Los Angeles.
And to get the food to you quicker, Postmates is offering free delivery from August 31st to September 6th. All Trejo’s Tacos orders done through Postmates come with a free Mayans M.C. hat. The Mayans M.C.-themed food will be available till September 10.
Trejo is a jack-0f-all-trades, putting his name on everything from tacos to television (he’s the current face of Sling TV). Mayans M.C. is certainly trying to cater to its Latino audience with unique promotions like this, and they found the perfect partner. Taking into consideration Trejo’s bad boy roles that often land him on the back of a motorcyle, this sounds like some great synergy.
Mayans M.C. premieres September 4, 2018 at 10 p.m. on FX.