Guillermo del Toro Directs & Stars in His First TV Commercial & It’s for Tequila
Credit: Patron
From the Oscars and Frankenstein, to this. PATRÓN Tequila is bringing Guillermo del Toro into the family with his first-ever TV commercial. The company has released a new short film directed by del Toro titled “The Perfect Pour,” as part of its new global campaign.
The commercial was shot on location at Hacienda PATRÓN, with the film paying tribute to the artisanal process that goes into every bottle of tequila while tapping into del Toro’s love for stop-motion with a skeleton crew. Every bottle of PATRÓN is shaped by more than 60 skilled people, with the company being the largest employer in the region of Jalisco.
“Perfection isn’t rushed — it’s built frame by frame, pour by pour,” said del Toro. “I believe in artistry over industry, soul over process, and making things without compromise. That’s what drew me to this collaboration with PATRÓN. This film is about honoring craft, intention, and the beauty that comes from doing things the right way.”
Joining del Toro in the Mexican-led crew for the short film are Stop Motion Animator Karla Castañeda, Academy Award-recognized Cinematographer Guillermo Navarro (Pan’s Labyrinth), and Sound Designer Nathan Robitaille (The Sound of Water, Frankenstein), Avatar & Planet of the Apes MOCAP Artist Terry Notary, and additional award-winning creatives VFX Director Dennis Berardi and Illustrator Guy Davis.
“At PATRÓN, we’ve always believed that how you make something matters,” said Roberto Ramirez-Laverde, Global Senior Vice President, PATRÓN Tequila. “From day one, we’ve never compromised on how we craft our tequila — using only three natural ingredients (agave, water, time) and traditional, time-honored methods to give our tequila the patience and care it deserves. Guillermo shares that same dedication to greatness and refusal to compromise. The Perfect Pour delivers a message that hiring an award–winning filmmaker to direct a simple pour shot may seem excessive—but those are the same lengths we go to craft every bottle at PATRÓN. We don’t compromise on our process.”