If you haven’t had the chance to spread some of Cardi B’s vodka-infused whipped cream all over your warm apple pie, chances are the popular product, Whipshots, hasn’t been available in your area – until now.
Late last week, Starco Brands, the distributor of Whipshots, announced that the dessert topping would expand into more retail stores around America. Whipshots, which come in three flavors – vanilla, caramel, and mocha – can now be found in 11 states, including Texas, Maryland, Nevada, and Illinois.
“The overwhelming demand for Whipshots across the U.S. has been remarkable,” said Ross Sklar, CEO of Starco Brands. “[It’s] a true testament to what’s possible when you have a culture that is hard wired for innovation committing to only commercializing products that can change behavior.”
Sklar continued: “I also can’t say enough about our team, best-in-class retail partners, and of course our creative inspiration, marketing force, and partner Cardi B.”
Since launching the brand late last year, Cardi B has made sure to do her own Whipshots advertising to get her product to the masses. Earlier this summer, she took a few cans of the whipped cream onto a float during the WeHo Pride Parade in West Hollywood to share with attendees.
“We knew we had something special with Whipshots. However, the way that consumers have embraced the brand, and made it a part of the cultural fabric in just a short period of time, is incredibly rewarding,” said David Dreyer, Chief Marketing Officer of Starco Brands. “You can see how much fun we’ve brought to the spirits industry just by watching our fans showing off their whipped creations.”