If you ever wanted to drink El Chapo-branded beer, then you’re in luck. Flexing her entrepreneurial muscles, Alejandrina Guzman – the daughter of Joaquín “El Chapo” Guzmán – has launched an artisinal beer with her father’s face and nickname emblazoned on the label.

The beer is part of the “El Chapo 701” company, which includes a clothing line. The name comes from where El Chapo, who is serving a life sentence after being found guilty on several drug trafficking charges, ranked on Forbes’ list of richest people in 2009, according to Reuters.

The beverage was exhibited at this week’s feria Intermoda, which takes place in Guadalajara, but it’s not yet available for purchase. Each bottle will be $3.73.

“This is an artisanal beer, with 4% alcohol. This prototype is a lager, and it’s made up of malt, rice and honey so it’s good,” said Adriana Ituarte, a salesperson for the brand. “And the idea is for it to be sold at bars that stock craft beer.”