Everything You Need to Survive New York Fashion Week
New York Fashion Week is upon us once again, running from September 9 through September 15, 2026. It’s a fast-paced, unforgettable week that brings together glamour, high-end luxury, and a shared love of fashion. Whether you’re walking in a runway show, hosting one of the many events happening across the city, or simply looking to catch a moment of Manhattan or Brooklyn’s mesmerizing, chaotic energy, NYFW is always an experience.
There are many reasons to want to be a part of one of fashion’s biggest moments because you get a preview of what’s to come with beloved brands, possibly get to enjoy a night out with friends, score some freebies at an event, or spot one of your favorite celebs casually walking the streets of New York while going in and out of shows. Or maybe you just like to watch the runway videos and photos from the comfort of your couch, fantasizing or criticizing the latest looks.
If you are partaking in what is seen as the start of fall in New York this year, we have a few things to help you take on shows, go to events without missing a beat, and still look in style. Essentials that will not only help you survive, but also maintain the effortlessness without stressing about not having a seat to the hottest shows or an event being at capacity. It’s your time to shine with no worries.
From beauty and hair tools to coffee, fragrance, headphones, and on-the-go essentials, these are the must-haves to get through another season of New York Fashion Week.
Pro Filt’r Fluid Flex Natural Matte Foundation
Everyone loves anything and everything Rihanna puts out, including Fenty Beauty’s latest drop of their Pro Filt’r Fluid Flex Natural Matte Foundation, which comes in 50 shades as a continuous effort by the brand has to include all skin tones. With its longwear formula, you can take on all shows and events all day long.
Neutrogena's Collagen Bank Laser Perfecting Serum
Who doesn’t want radiant skin to tackle not only everyday life, but whatever fashion week throws your way? Neutrogena’s Collagen Bank Laser Perfecting Serum helps you achieve plumper, smoother skin. It evens tone, supports collagen, and boosts glow, while the luxurious, silky formula melts into skin for an instant glow and dewy finish. You can also add Neutrogena Collagen Bank Glass Skin Mask to your skincare routine for a luminous look. Wear it for 3-4 hours or overnight, and the mask transforms from opaque to clear as ingredients are absorbed, letting you know when it’s time to remove it.
Chillhouse
If you don’t have time to get a manicure for fashion’s biggest moments, well, don’t worry because Chillhouse has you covered with salon-inspired sets, who recently teamed up with RAGÚ to launch Saucy Summer, a limited-edition collection featuring three new press-on nail designs.
Lights Lacquer's Amber Hour
Lights Lacquer is a vegan & cruelty-free nail polish company that was founded in November 2019 by beauty YouTuber and influencer Cuban-American KathleenLights and has now tapped into fragrances. Lights Lacquer has launched its first-ever Hair & Body Mist with Amber Hour.
Shark Beauty FlexStyle IonCurl
Shark Beauty FlexStyle IonCurl will have your hair looking flawless this week. The newest addition to the FlexStyle franchise features new Ion Smooth and CoandaBoost Technology, which helps achieve more defined, bouncier curls, less frizz, and up to 24-hour shine, all without heat damage.
Sol de Janeiro's INTENSE Perfume Mists
Sol de Janeiro’s new INTENSE Perfume Mists are the perfect addition to your Fashion Week beauty routine. The Intense Perfume Mist was designed for both immediate impact and lasting scent performance, noticeable from the first spray, which you can get in the whole line of intense expressions of the brand’s favorite scents, Cheirosa 62, 59, and 91, alongside the new Cheirosa 74 scent, a golden gourmand with notes of ripe pineapple, orange flower, and solar ambery accord.
JOLENE Coffee <br>
Yes, you need coffee to get through the intense and fast-paced New York Fashion Week, and JOLENE Coffee, which is the canned coffee brand from Anthony Kiedis and Shane Powers, has released three new latte flavors: Red Velvet, Salted Caramel, and Hazelnut. This is the brand’s first flavor expansion since launching last year.
AXE's Iconic Y2K Fragrances
AXE’s Iconic Y2K Fragrances are the perfect fit for the fellas who want to feel nostalgic and smell good. AXE has released a limited-edition return of three fan-favorite fragrances from the 2000s: Kilo, Touch, and Anarchy, giving longtime fans a chance to rediscover scents they remember while introducing them to a new generation.
Skullcandy's Crusher 1080 ANC
Skullcandy’s Crusher 1080 ANC, which features Sound by Bose, is the perfect fit for your commute to and from events beyond Fashion Week. The Crusher 1080 ANC is also the very first headphone to offer a full suite of premium Sound by Bose audio technologies, including Bose QuietControl 6-mic Adaptive Acoustic Noise Cancellation, Bose TrueSpatial with head tracking, and Bose WaveForm Audio Engine.
Ceremonia
Ceremonia will not only be perfect for the week, but will make history as the first Latina-founded haircare brand to lead backstage hair for a major NYFW show, partnering with Collina Strada for their show at Storm King Art Center on September 15th.