For many Texans, H-E-B – a grocery chain – and Selena are sacred. The grocery store joined forces with Selena’s family to sell limited edition tote bags on Friday across the state, and people showed up in droves. The bags are already being resold at 15 times the cost.
Working with Selena’s big sis, Suzette Quintanilla, H-E-B created a completely recyclable tote bearing La Reina de Tejano’s face. On one side, the bag features a black-and-white photo of Selena; the other side features another image with the words “Queen of Cumbia” emblazoned in pink font. “Working with H-E-B to create this bag was a highlight for me,” Suzette said, according to MySA. “This bag will help The Selena Foundation give back to our community and gives Selena’s fans something to tote around.” The collaboration also includes a $25,000 donation that will go to the Boy & Girls Club of the Coastal Bend.
The cat’s out of the bag! Learn more about our exclusive new partnership w/ @SelenaLaLeyenda – on sale 3/2 at 9a in stores, online at 12p. https://t.co/9n7Blr4USw #SelenayHEB pic.twitter.com/tzWAMGavYz
— H-E-B (@HEB) March 1, 2018
The $2 bag is such a hot item that it quickly sold out at some stores. People even made the long line multiple times to try to buy them for themselves and their loved ones. Melissa De Leon and her husband, Baldemar, stood in line four times to get them for their family members who couldn’t make it to the store during the day. The bags became available on the grocer’s website at noon on Friday, and it quickly crashed the site. The bag has quickly cropped up on eBay, selling for $30.
Check out what H-E-Bs across Texas looked like on Friday morning: