10 Latino-Owned Shops You Should Support During Small Business Saturday

Lead Photo: Art by Alan López for Remezcla
Art by Alan López for Remezcla
Read more

Every year, millions of people across the United States celebrate Thanksgiving with their families; it’s a day of reflection (though it should be noted that the holiday has some very dark, often-romanticized beginnings), community, and a lot of food. While many of those same people go wild the next day, aka Black Friday, a day designed to part you from a lot of your hard-earned cash and give you a head start on all of your holiday shopping before the end of the year. But some are instead opting to give their money to small businesses on Small Business Saturday.

While your Best Buys, and your Targets, and your Amazons will all be supplying the high-profile deals, it’s a good time to support smaller independent shops, which occasionally drop their prices in tandem with the big chains.  Sure, you could get your Amazon package the same day, but wouldn’t supporting a small online marketplace feel even better than all the turkey you stuffed yourself with?

With that in mind, we scoured the Latinternet to find Latinx-run online stores. From Valfre’s adorable phone cases to Kryptic Design’s impeccable pins and patches, these are gifts that will likely be appreciated more than the Super Mario Odyssey or an overpriced wine rack. So, this holiday season, shop Latinx, and bask in the afterglow of your sensible consumerism.


Yo Soy AfroLatina

While its selection is small, Yo Soy AfroLatina offers a powerful, empowering collection, including the Pelo Bueno hat. “Wear your ‘Pelo Bueno’ hat with pride, as a reminder that good hair also includes kinky, coily, wavy, and frizzy hair,” the site’s description reads.

From November 24 to 27, the shop is offering 20 percent off your entire purchase with promo code YOSOY!

Shop here.



For Black Friday, Valfré, a clothing store that’s full of cute accessories, will offer 30 percent off the entire site. That means that sale items will drop by as much as 90 percent. There’s no need for a code.

The sale begins at midnight on Sunday, November 26. Shop here.


Hija de tu Madre Shop

View this post on Instagram

Desert mama 🌵@twistedforsugar #virgencitajacket

A post shared by Hija de tu Madre (@hijadetumadre) on

On Saturday, Hija de tu Madre Shop – known for its bedazzled jean jacket looks – will offer free shipping on orders $65 and more. The shop will also offer some of its bestsellers for $25 and below.

Shop here.


Kryptik Designs

Kryptik Designs sells pins and patches with strong messages.

Shop here.



Nailed by Cristy

Cristy Sánchez, whose press-on nails have adorned Taraji P. Henson’s hands on Empire, is holding a four-day sale. Starting on Friday, November 24 and running through Monday, November 27, the shop will have its biggest sale of the year.

Shop here.


Oh Comadre Candles

Oh Comadre Candles has the ability to instantly transport you to your childhood. From November 24 to 27, the company will have a 20 percent off sale.

Shop here.


The Bettys

The Bettys is a collective that highlights Latinas, including Camila Rosa, who created this “disintegrating your sexism” ray gun.

Shop here.


mudShop Naturals

Treat your skin with mudShop’s all-natural ingredients.

Shop here.


Art de Karla

Jalisco-born Karla sells original prints, paintings, and homemade pottery.

Shop here.


Mujeres de la Luna

Mujeres de la Luna describes itself as a “woman-run botanica and specialty shop for the far-out babe.”

Shop here.