Bad Bunny is kicking it with Chester Cheetah in the recording studio. The first commercial for the Puerto Rican superstar’s Cheetos collaboration premiered today (Nov. 20).
Speculation about Bad Bunny’s partnership with Cheetos first arose late last month when he was spotted filming a commercial in Boyle Heights. A week later, Benito confirmed his collaboration with the Frito-Lay brand as part of the “Deja Tu Huella” campaign. Together, they aim to celebrate and uplift the Latinx community.
In the new 30-second spot, Bad Bunny is sitting in the recording studio, when Chester Cheetah comes in to leave a bag of Hot Cheetos on the console. Benito eats a Hot Cheeto and suddenly things literally get lit in the studio. His Hot Cheetos fingers glow in the dark as a new song plays in the background. “In life, you choose to leave things just like they are or you can choose to leave your mark,” Bad Bunny says to the camera in Spanglish.
Cheetos announced that Bad Bunny’s “anthem” with Chester Cheetah will debut during the American Music Awards on Nov. 22, so apparently there’s more to come from this collaboration. His Good Bunny Foundation will team up with Cheetos to give back to the Latinx community with a $500,000 commitment.
In other news, Bad Bunny won only one of his nine nominations at last night’s Latin Grammy Awards. He took home Best Reggaeton Performance for “Yo Perreo Sola.” Benito also performed two songs from his album YHLQMDLG, “Bichiyal” and “Si Veo a Tu Mamá.”