Here Are All the Latine Music Events at SXSW 2025
Art by Stephany Torres for Remezcla.
The annual South by Southwest (SXSW) festival is coming up! Every year, the massive multi-day conference and festival take place in Austin, TX, bringing together exciting creatives across music, film and television, and tech. This year, the events are taking place from Mar. 7 to 15 across the Texan city. The music showcases start on Mar. 10.
For those who aren’t familiar, SXSW hosts multiple conferences, festivals, and showcases. Founded in 1987, it’s self-described as “an essential destination for global professionals,” featuring sessions, music and comedy showcases, as well as film and television screenings. They also highlight exhibitions, award ceremonies, and opportunities for networking and professional development.
Each year, national and international artists showcase their music throughout Austin, performing at venues like Speakeasy, ACL Live at The Moody Theater, and Waterloo Park. This includes highly-anticipated official and unofficial showcases featuring popular and emerging Latine stars across diverse genres.
Last year, some of the Latine’s biggest artists, like Peso Pluma, Young Miko, and Christian Nodal, performed during the week. Rising artists like J Noa, Reyna Tropical, Estevie, and Los Aptos also took venues across the city, demonstrating that Latine talent comes in different BPMs and genres.
Who’s performing this year? SXSW has already announced some showcases and festivals. This year, Rolling Stone’s Future of Music showcase is featuring CA7RIEL & Paco Amoroso, Ivan Cornejo, and more promising Latine acts on their Latin night (Mar. 13). Another major showcase is Billboard’s The Stage, which will feature Grupo Frontera and Majo Aguilar on Mar. 14.
But there are many other showcases going on, including the first-ever all-Puerto Rican showcase presented by Dialog (Mar. 15). Curious to see who is playing and where? Here’s an ongoing list of showcases that feature some of our communities’ most well-established and promising artists.
The De Los Showcase (Mar. 11) – De Los is returning to SXSW! Their showcase features artists like Conjunto Rienda Real, Arsenal Efectivo, Edgar Alejandro, and Sultanes Del Yonke. This showcase is open to valid SXSW badge holders/wristbands. Limited tickets will also be available at the door for the general public on a first come, first served basis. 422 E 6th St, Austin, TX 78701.
Hueso Hueso (Mar. 12) – This showcase aims to present unique Latine performances, highlighting genres like regional, cumbia, and beyond. Featured artists include Adrian Activo, Vanita Leo, Astros de Mendoza, and more. This showcase is open to valid SXSW badge holders/wristbands. Limited tickets will also be available at the door for the general public on a first come, first serve basis. 1500 E 6th St. Austin TX 78701.
Spanish Wave (Mar. 12) – Spanish Wave’s showcase will highlight artists from Spain, Mexico, and Texas who play genres such as boleros, salsa, rancheras, merengue, Mexican cumbia, and more. Latine artists include Sultanes Del Yonke and Amantes Del Futuro. This showcase is open to valid SXSW badge holders/wristbands. Limited tickets will also be available at the door for the general public on a first come, first serve basis. 1016 E 6th St, Austin, TX 78702.
El Sonido Live Showcase (Mar. 12) – KEXP’s El Sonido is back in SXSW with their live showcase. Their lineup includes Sonido Gallo Negro, Susobrino, El Dusty, and more. This showcase is open to valid SXSW badge holders/wristbands and free for the general public on a first come, first serve basis. 409 E 5th · Austin TX 78701.
Slowly & Incondicional Presents (Mar. 12) – Slowly and Incondicional’s showcase will feature Perdón Amor, Barovier, LULÚ, Ximena Soto, Adrián Be, and more. Keep up with their social media for more details. 603 Sabine St, Austin, TX 78701.
Warner Music House Austin (Mar. 12) – Warner Music is hosting a showcase featuring artists like Clave Especial, Calle 24, and Sofia Reyes. This showcase is open to valid SXSW badge holders/wristbands. Limited tickets will also be available at the door for the general public on a first come, first serve basis. 708 E 6th St, Austin, TX 78701.
Cumbia Night (Mar. 12) – This event is featuring artists like Sonido Gallo Negro, El Combo Oscuro, and El Dusty during their showcase this year. This showcase is open to valid SXSW badge holders/wristbands. Limited tickets will also be available at the door for the general public on a first come, first serve basis. Visit the event’s website for more details. 1502 E 6th St, Austin, Texas 78702.
Rolling Stone’s Future of Music (Mar. 13) – Rolling Stone’s third-day lineup includes Latine artists like Ivan Cornejo and CA7RIEL & Paco Amoroso. NSQK and Gale will also play on this date. This showcase is open to valid SXSW badge holders/wristbands and the general public on a first come, first serve basis. For RVSP and more details, visit the event page. 310 W Willie Nelson Blvd, Austin, TX 78701.
Cuatro Gato Presents (Mar. 13) – Cuatro Gato is presenting various showcases by Latine artists like VALÉ, Ximena Soto, and Foudeqush. This showcase is open to valid SXSW badge holders/wristbands. Limited tickets will also be available at the door for the general public on a first come, first serve basis. 310 Colorado St., Austin, Texas 78701.
The Luna Collective & Notorious Noise (Mar. 13) – The Luna Collective and Notorious Noise are teaming up to bring their Ones To Watch showcase to SXSW, featuring Latine artists like Jame Minogue and Quelle Rox. This showcase is open to valid SXSW badge holders/wristbands. Limited tickets will also be available at the door for the general public on a first come, first serve basis. For RVSP and more details, visit the event page. 604 Brazos St, Austin, TX.
Rancho Humilde (Mar. 13) – Rancho Humilde is featuring artists like Óscar Maydon, Herencia de Patrones, and Adrian L Santos in their showcase this year. Special guests include the record label’s CEO Jimmy Humilde and the música mexicana podcast Agushto Papa. This showcase is open to valid SXSW badge holders/wristbands. Limited tickets will also be available at the door for the general public on a first-come, first-serve basis. 708 E 6th St, Austin, TX 78701.
Billboard’s The Stage (Mar. 14) – Billboard is featuring Grupo Frontera and Majo Aguilar during their The Stage installments this year. This showcase is open to valid SXSW badge holders/wristbands on a first-come, first-serve basis. Tickets for the general public are on sale. 1401 Trinity St, Austin, TX 78701.
SXSW LatinATX Presents (Mar. 14) – SXSW LatinATX Presents’ showcase will feature artists like Lluvii, Adrián Activo, and The Tiarras. This showcase is open to valid SXSW badge holders/wristbands. Limited tickets will also be available at the door for the general public on a first come, first served basis. 1813 E. 6th St, Austin, TX, 78702.
Need Pastel & Agushto Papa SXSW Showcase (Mar. 14) – Need Pastel and Agushto Papa teamed up for a showcase this year. The showcase’s lineup is yet to be revealed. Keep up with their social media for more details.
Moreover, there are additional showcases around the city featuring Latine artists. For example, EQ Austin will host a variety of showcases throughout the week featuring Latine artists like Stephanie Bergara, Danny Bonilla, and The Tiarras. There will also be various unofficial – but free – showcases and parties around town, including the Out By South East (Mar. 12 to 15) that will feature Latine artists like Vanessa Zamora, Rudy de Anda, and terraplana.
Point blank: make sure to check out SXSW’s official website and your favorite confirmed artists’ social media to not miss out!