Bernie Sanders has a good sense of what young voters care about. The possibility of some sort of future on this planet, the elimination of our absurd amount of collective debt, livable wages, and music (amongst other things).
Using, or should I say partnering with, respected artists who make the former seems to be more of a strategy than one-time tactic for the senator. Last night, Residente posted a photo of himself at home with the presidential candidate coupled with a caption that read, in part, “Bernie Sanders came to the house to borrow sugar. One thing led to another and we ended up talking about a lot of things.”
A couple of other people Sanders has met with lately include Senator Julia Salazar, and Cardi B. In their meeting, Cardi questioned him on a range of topics including climate change and social justice, based on submissions she got from followers. More than an endorsement, she expressed an interest in educating herself and fans on the candidates and their policies.
Residente, influencer and Bad Bunny fan, followed suit. The Puerto Rican singer was actively, and very publicly, involved in recent protests to shift the political climate on the archipelago, and now seems to be doubling down on that new brand infusion with this meetup.
What do you think the two were talking about? My prediction is that we’re getting Bernie-Sanders-brain-wave-inspired music soon.