The Bad Bunny Halftime Effect: These Ricky Martin Songs Are Gaining Popularity Again
Photo by Edwin Rodriguez.
Bad Bunny’s music wasn’t the thing that experienced a bump in streams thanks to his Super Bowl halftime show. One of his special guests, Ricky Martin, has also seen a major spike in music streams.
On Sunday, Bad Bunny made history as the first Latino act to headline the Super Bowl halftime show on his own. He squeezed as many of his biggest hits into his 13-minute set as possible. According to ESPN, over 128.8 million people tuned in to watch Benito’s performance. With the fourth most-watched halftime show of all time, Bad Bunny experienced a 470 percent increase in music streams on Spotify in the U.S. During his performance, he made sure to share the spotlight with an artist who paved the way for his success, Ricky Martin. The Puerto Rican pop icon appeared during the set to perform “LO QUE LE PASÓ A HAWAii.”
Ricky Martin’s appearance during Bad Bunny’s halftime show brought a lot of nostalgia for the original Boricua heartthrob. Fortunately, he is also seeing a significant increase in Spotify streams. In the U.S., his music streams have jumped up by 145 percent since the Super Bowl. His song that has seen the biggest increase in streams is the 1995 classic “María” by 190 percent. The Spanglish radio edit of his 1998 FIFA World Cup anthem “La Copa de la Vida” has also increased in streams by 125 percent. One of Ricky’s more recent hits, 2015’s “La Mordidita” featuring Yotuel, has surged in streams by 120 percent.
For those curious about the numbers behind the song Ricky Martin actually sang at the Super Bowl, Bad Bunny’s “LO QUE LE PASÓ A HAWAii” has increased in streams on Spotify by 1,040 percent. Benito’s song that has seen the biggest surge in streams since his halftime show performance is “Yo Perreo Sola” by 2,170 percent.
