Café Tacvba’s Striking “Que No” Video is a Surreal Meditation on Toxic Love

Lead Photo: Courtesy of Café Tacvba

We’re days away from the arrival of Jei Beibi, Café Tacvba’s first album in five years. The Mexican icons keep surprising us with more new music and videos in anticipation of the final project. As part of the rollout, we’ve got a new visual work for the latest song, “Que No.”

Café Tacvba have always had an eclectic approach, and even visually, they (especially singer Rubén Albarrán) showcase their different personalities with costumes, masks, and props. Each single and video, from the surfing footage in “Un Par De Lugares” to the Trump and Pope Francis-featuring “Futuro,” has illustrated the band’s multiplicity. “Que No” offers us another transformation.

The video features the quartet decked in white, wearing masks of different animals. The clip starts innocently enough, following a slender albino protagonist in a stark white universe as she meets her masked doppelgänger. The two go to bed, and a violent encounter unfolds, capturing what seems to be a love undone. As the fight unfolds, blood is replaced with vivid paint splashes on screen. Venezuelan director Carl Zitelmann explains, that “the concept of the video is born from the song’s lyrics. The idea was to visually capture the struggle to overcome toxic love.”

Jei Beibi drops on May 5. Check Café Tacvba’s tour dates later this year.

9/14 – Saratoga, CA – The Mountain Winery
9/15 – Oakland, CA – Fox Theater
9/17 – Hollywood, CA – Hollywood Bowl
9/20 – Dallas, TX – Bomb Factory
9/21- Austin, TX – ACL Live at the Moody Theater
9/22-23 – San Antonio, TX – The Aztec Theater
9/24-25 – Houston, TX – House of Blues
9/28 – Miami Beach, FL – Jackie Gleason Theater
9/29 – Lake Buena Vista, FL – House of Blues
9/30 – Atlanta, GA – Masquerade
10/1 – Raleigh, NC – The Ritz
10/2 – Brooklyn, NY – Brooklyn Steel
10/3 – Boston, MA – House of Blues
10/5 – Silver Spring, MD – The Fillmore
10/6 – Charlotte, NC – The Fillmore
10/9 – Denver, CO – Ogden Theatre
10/11-12 – Sacramento, CA – Ace of Spades
10/13 – Fresno, CA – Woodward Park Rotary
10/15 – Los Angeles, CA – Walt Disney Hall (with Gustavo Dudamel and LA Philharmonic Orchestra)
10/17-18 – San Diego, CA – Observatory North Park
10/21 – Indio, CA – Fantasy Springs Resort Casino