Puerto Rican reggaetonero De La Ghetto is back with the music video for his new single “Feka.” He parties in the streets with rising música urbana stars El Alfa and Miky Woodz.

“Feka means when you’re fake,” De La Ghetto tells Remezcla. “It’s when people are fake and they rock a whole bunch of fake stuff, but they like to front on the humble people. When I started in the rap game, I’m not gonna lie, I had a fake Rolex and fake chain, but I was humble.”

Compared to De La Ghetto’s previous poppy single “Selfie,” his latest with El Alfa and Woodz hits harder with a Latin trap beat. The music video for “Feka” is a stark contrast as well with the guys flexing their very real wealth in the streets of the Dominican Republic.

Video still courtesy of the artist

“Feka” and “Selfie” preview De La Ghetto’s new album, Los Chulitos, due out next year. As one of the OGs of reggaeton, he will be working with artists from what he calls “the new generation” like El Alfa, Woodz, Myke Towers, Rauw Alejandro, Dalex, and Lenny Tavárez.

“When I started out in the game, it was just reggaeton,” De La Ghetto says. “No one was really doing like Spanish R&B, trap, and dancehall. It’s crazy what our genre is achieving right now.”

Meanwhile De La Ghetto’s latest release, 2018’s Mi Movimiento, was nominated for Best Urban Music Album at this year’s Latin Grammy Awards. “When we finished doing the album, I was like, ‘If this doesn’t get a Grammy nomination, I’m out,'” he says. “We did this album with that intention. It’s more global sounding and mature.”

Fortunately Mi Movimiento received a nomination and so did “Caliente,” De La Ghetto’s collaboration with J Balvin that’s up for Best Urban Song.

Watch our premiere of “Feka” here: