“Olvídame” is the latest single by Farina, who got her start on a Colombian version of The X Factor back in 2005. Even though Farina finished in third place, she has gone on to become one of the most famous names from the show that’s known on a global level. In this past decade, Farina has climbed the ranks in the música urbana scene by collaborating with reggaetoneros like Jowell y Randy, J Alvarez, and Ñengo Flow. For her latest releases, she’s been going it alone and supplying the male-dominated genre with a much-needed female perspective.
On “Olvídame,” Farina burns down the bridges with the guy who did her wrong. Instead of feeling down from the breakup, she sounds empowered in telling him to pack his bags and forget her. “The message of this song is that I don’t have time for a relationship or person that takes away my peace. That’s why i’m like, ‘olvídame …boy bye,’” she tells Remezcla.
It’s a rhythmic reggaeton banger served with plenty of bite. Farina translates the girl power behind the song into the colorful music video. Like in last June’s sassy “Como Una Kardashian” clip, she flaunts her femininity playfully and with a fierceness. Farina leaves her mark with “Olvídame” that’s pretty unforgettable. “Every video comes from a special moment, and that moment is what allows me to give it a special personality,” she adds.
“Olvídame” is part of Farina’s upcoming album, which will also feature “Kardashian” and her previous singles “Ego” and “Superarte.”