J Balvin Takes Another Step Towards U.S. Radio Dominance with “Ginza”

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While he hasn’t reached Romeo Santos levels of fame just yet, Colombian reggaetonero J Balvin is slated to be the next Latin star to conquer gringolandia. His highly-anticipated follow-up to massive hits “Ay Vamos” and “6AM” just dropped today, after a sneak preview at last night’s Premios Juventud. “Ginza” is a dark, sweaty dance floor anthem made for late nights at the club with a stranger, packed with thumping dembow riddims and Balvin’s steamy come-ons: “acércate a mi pantalón (dale), vamo’ a pegarno’ como animale’.” (*fans self*)

Produced by previous collaborators Sky & Mosty, the track’s eerie synth loops–along with J Balvin’s breathy whispers about sex–give the song a cloudy, cosmic atmosphere. Balvin’s an expert at making reggaeton hits that sound fresh and up-to-date, and “Ginza” is no different. The song’s synths–as well as Balvin’s smooth R&B vocals–give the genre a much-needed renewal without veering into corny EDM territory. I’m not sure what the Japanese ninja aesthetic is about, but with another fiery hit delivered, I’m excited to see where Balvin takes us.

Check out our interview with the singer earlier this year below.