Oddó’s “Nada Por Quebrar” Is Reggaeton Romántico Glazed in Bubblegum Pop

Read more

If there’s any indication that reggaeton has touched every corner of the globe, then Oddó is it. Chile has been a longtime hotbed for electropop, but Oddó, the country’s newest kid on the block, has cast off mainstream tastes in favor of something a little more in line with the carnal spirit of perreo.

His latest cut, “Nada Por Quebrar,” marks the birth of what I like to call bubblegum reggaeton: irresistible, candy-coated dembow riddims with a chart-topping kick. It’s no surprise that the track is glazed in syrupy pop goodness, since Nicolás Arancibia of Chilean synth quartet Astro co-produced the song with José Ignacio Soto Kallens, the band’s go-to engineer. Oddó manages to sneak in his own pop sensibilities as well, likely a carry over from his days as a member of Francisca Valenzuela’s band, which he played in before he went solo.

In a hushed croon, Oddó laments the loss of a lover, using auto-tune even T-Pain would co-sign. “Ahora mírame directamente a los ojos/Yo tengo el corazón roto/No queda nada por quebrar,” he chirps. Whether or not you think Chilean reggaeton can compete with the genre’s pioneers, Oddó’s arrival is a sign of the rhythm’s crumbling borders. It’s border rebellion you can grind to, and Oddo’s got the soundtrack on deck.

Listen to “Nada Por Quebrar” here:

“Nada Por Quebrar” will be available digitally through Atlas Discos.