Rising Latin pop star Jay Ulloa is asking for forgiveness in his new music video for “Perdóname.”

“Perdóname” is the latest single by Ulloa, who got his start as a finalist on the second season of La Banda in 2016, which launched the careers of Latin boy band CNCO, and late Puerto Rican trapero Kevin Fret. The 17-year-old singer from Sacramento, California, collaborated with Pip Kembo, the producer and writer behind songs by Colombian superstar J Balvin and British artist Dua Lipa. Over dancehall beats, Ulloa embraces his Mexican-American identity on “Perdóname,” by pleading for a second chance in Spanglish. Ulloa must be really sorry if he’s trying to get that point across in two languages.

“Perdóname for anything that I’ve done wrong,” Ulloa sings to TV screens showing VHS-like videos of his time with the girl who got away. There are memories of the couple’s highest highs – taking joy rides together – to the lows of arguments and tension brewing between the two. Ulloa’s apologetic, Latin pop bop serves as a soundtrack to this whirlwind romance that ultimately comes to an end.

Ulloa dropped his debut EP, Malas Noticias, late last year. His previous singles like “Manos al Aire” and “Lastimarte” are featured on the four-track effort.

Check out our exclusive premiere of “Perdoname” here: