The World Cup is a global phenomenon that might take down Twitter in 2022.
A lot is riding on the 64 game-tournament, for teams and fans alike. Messi is looking for his first World Cup at 35. Neymar is looking to prove he can also carry Brazil to the promised land. Mexico is aiming for that elusive fifth game and a better showing than they’ve ever achieved. But now it seems like the World Cup might even be the thing that brings about the end of Twitter, something that wasn’t really on anyone’s bingo card.
It sounds like an exaggeration, but it isn’t. Elon Musk’s recent purchase of the social media platform, and his subsequent changes to it, have triggered a chain reaction that has seen its workforce shrink to about 10% of what it once was, according to estimates. A great number of people were fired. Others resigned as they were unwilling to be part of what Musk called a more “hardcore” Twitter 2.0 where long hours would be expected and in-office presence was mandatory.
The result left a lot of people worried about the short-term future of the platform.
But the 2022 World Cup could exacerbate the problems, and maybe push Twitter to the breaking point sooner, rather than later. And it’s not something that’s coming out of nowhere. Knowledgeable people have been raising the alarm about this since Musk bought the company.
The reason is simple, the World Cup is a global event.
Past World Cups have almost pushed Twitter to the breaking point, with unprecedented levels of engagement. The inaugural game is Sunday, November 20th. Argentina, one of the favorites and the team of global superstar Lionel Messi, plays Tuesday, November 22nd. Brazil, another favorite, debuts on Thursday, November 24th. And one of the most awaited games for our communities, Mexico-Argentina, will take place on Saturday, November 26th.
Can Twitter withstand the 2022 World Cup surge of fans cheering on for their faves, news sites sharing updates, and others posting their favorite highlights? And, if they can’t, who is going to come in and do the actual work to fix the overwhelmed systems when all the experts that know the inner mechanics of Twitter are fired or have resigned?
No one. That’s who.
Need some scenarios to help you understand? Read the full thread below while you still can.
The Qatar FIFA 2022 World Cup is set to begin Sunday, November 20, when Qatar faces Ecuador at 11:00ET.