Itatí Cantoral Becomes a Villain [Again] in Super Bowl LX Ad
Credit: e.l.f. cosmetics/YouTube
Itatí Cantoral is returning to her telenovela roots for a Super Bowl commercial. The Mexican actress joins Melissa McCarthy in a new over-the-top ad for e.l.f. Cosmetics.
Cantoral is known for playing one of the most iconic villains in telenovela history. She portrayed the diabolical Soraya Montenegro in María la del Barrio, which starred Thalia. Last year, Karol G tapped Cantoral for a telenovela-inspired teaser for her Tropicoqueta album. Now Cantoral is stepping back into the villain role again in a Super Bowl commercial for e.l.f. Cosmetics.
“It felt like a dream come true,” Cantoral shared in a statement. “I realized it wasn’t just a professional opportunity; it was a recognition of my journey and my roots. Being a Latina on a stage this big, like the Big Game, means so much to me. e.l.f. represents progress. It shows that beauty can be powerful, inclusive, and accessible at the same time. Thank you e.l.f. y viva Mexico.”
For the commercial, McCarthy stars in a mini-telenovela called “Melisa.” She gets into a car crash after stressing out about Bad Bunny’s upcoming halftime show and not knowing Spanish. While in recovery at the hospital, McCarthy brushes up on the language with a Latin lover-type doctor played by Nicholas Gonzalez. Cantoral appears as another doctor that cheers for her downfall. After McCarthy applies the e.l.f. Glow Reviver Lip Oil and gets a grasp of Spanish, Cantoral lets out a guttural scream before starting to destroy the room.
The commercial is now streaming on YouTube and it will also air during the Super Bowl on February 8. e.l.f previously teamed up with Colombian superstar Manuel Turizo and produced his hit song “ojos.labios.cara.”