Sports

Leylah Fernandez’s Australian Open is Over – But the Sponsorships Keep Coming

Lead Photo: ADELAIDE, AUSTRALIA - JANUARY 06: Leylah Fernandez of Canada hits a forehand in her match against Iga Swiatek of Poland during day five of the 2022 Adelaide International at Memorial Drive on January 06, 2022 in Adelaide, Australia. (Photo by Mark Brake/Getty Images)
ADELAIDE, AUSTRALIA - JANUARY 06: Leylah Fernandez of Canada hits a forehand in her match against Iga Swiatek of Poland during day five of the 2022 Adelaide International at Memorial Drive on January 06, 2022 in Adelaide, Australia. (Photo by Mark Brake/Getty Images)
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You win some, you lose some. And when you’re as young as Leylah Fernandez is, even the losses teach you something. In this case, the lesson might be fought till the end. And Fernandez did, even as she was ousted in the first round of the Australian Open by wildcard Maddison Inglis. 

It’s hard to get much from the matches played so early in the season, particularly from a player like Fernandez, who is still coming into her own. But with the eyes of the tennis world now firmly on tennis, at last, Fernandez can take this moment to breathe and hopefully focus on what she has accomplished – and what she can improve.

Outside of the court, that’s much easier. Fernandez, who just landed an endorsement deal with Lululemon, has now announced two other big deals, with Google and Gatorade.

“It’s so exciting to be part of the Gatorade team and among some of the greatest athletes in the world,” Fernandez said in a statement. “I’m honored to be a part of an organization that helps fuel athletic performance and is invested in the initiatives I’m passionate about, so we can work together collaboratively.”

Her Google ad for the Pixel 6, meanwhile, sees her navigate different settings and languages. Fernandez does confirm in the ad that she speaks three languages, so here’s to a future ad in Spanish and even more sponsorships for this talented young athlete.

The newly announced deals join Leylah Fernandez’s previous sponsorship deals with Asics, Telcel, Flair Airlines, and Birchbox, among others.