With Its New Marketplace, Shop Latinx Aims to Be the Etsy of Latino Businesses

Lead Photo: ShopLatinx founder Brittany Chávez. Photo by Itzel Alejandra Martinez for Remezcla
ShopLatinx founder Brittany Chávez. Photo by Itzel Alejandra Martinez for Remezcla
Read more

Shop Latinx, the first digital database of Latino-owned businesses, is expanding to an e-commerce marketplace later this month.

On Monday, the Los Angeles-based company said that it would debut its long-anticipated marketplace, an etsy-style e-commerce website, for Latino vendors on November 20.

“Shop Latinx is on a mission to empower entrepreneurs by creating a platform that not only highlights their individuality, but also their high-quality products that we know Latinx audiences have been yearning for,” Shop Latinx said in a statement.

The marketplace will feature various Latino-designed goods in home, beauty, accessories, apparel and art.

In 2016, Brittany Chavez founded the company as a way to support Latino businesses. By creating a space where these brands can be easily discovered, she hoped it would bring them more clients and customers to ultimately increase sales and lengthen the lifespan of the businesses. Since then, more than 900 businesses have registered.

Outside of the directory, the Guatemalan-Nicaraguan businesswoman has helped other Latino entrepreneurs through workshops and an online community that aims to help them build fruitful relationships, provide them with crucial tips and insight and amplify their brands. Currently, the Shop Latinx Instagram boasts a following of more than 38,000 people.

Through the e-commerce marketplace, Chavez will continue to support Latino businesses. On Wednesday, the company will release the names of seven brands it’ll be working with, including designers, artists and creators of jewelry, skincare, art and accessories.