On Style: Jessica Gonsalves

Jessica Gonsalves and her now-fiancée Brian Procell kicked off Procell in 2012 as a passion project. Gonsalves is now the business brains behind the now-beloved, artists’ go-to vintage clothing boutique on the Lower East Side.
In 2018 she told The Cut her definition of “cool,” is “Anyone who is living their true, authentic life,” admitting “it’s hard to be who you want to be.” I see no lies and, naturally, anyone who’s conscious of that, is themselves so. She explains how some of the women in her family, as well as Brian’s, influenced her thoughts on style:

Growing up, my mother was too busy working to really seemingly care about fashion but she still had style. Although she had more of a uniform of basics, she always wore jewelry. My mom encouraged me to begin reading at a very early age and so I learned more about fashion through that—I read every magazine I could get my hands on when she brought me to work with her at my family’s deli. I fell in love with what I saw and remember declaring that I had to start dressing myself.
As I got a bit older, I met Aracelis, my fiancé Brian’s grandmother. She was always super put together and her hands were always covered in gold rings. I could listen to her stories about New York and her work as a seamstress at coach for hours. when she passed, I was honored to receive some of her rings and discovered we have the exact same sized fingers.
One of the many things I learned from both these amazing women is that your style is for YOU—it can change, it can go through phases or it can be a uniform but always remember to put on a ring or some gold hoops just for yourself.