Millenials Choose Rock, Gen Z Goes Regional Mexican
The Tecate Pa’l Norte is the answer to people who are sad to see rock bands take the backseat in festival lineups. Every year, this Monterrey event highlights some of the biggest names in rock but also in regional Mexican, which are two big genres with a stronghold in the region. This year, Anglo acts like The Killers, Billie Eilish, and The 1975 were some of the most awaited of the weekend. However, other big headliners were Mexican acts in regional, namely Junior H and Grupo Frontera. While international ensembles tend to draw the biggest crowds, the festival grounds proved to be big enough to host headliners simultaneously, given the difference in audience.
Music platforms have reported that regional Mexican music is growing among younger gen Z audiences in recent years. But seeing the data reflected in person is a whole different scenario—case in point Junior H’s set. The 23-year-old Mexican artist was up against the behemoth Las Vegas darlings The Killers on Sunday night to close out the festival. However, both act’s crowds didn’t seem to clash—namely because all the millennials and older were at The Killers and all the kids were at Junior H. Same thing happened on Saturday, with the generational divide at Dannylux and Miranda!’s sets. The hardest decision of the weekend was probably deciding between Grupo Frontera and Café Tacvba, but ultimately, the younger crowd veered towards the former.