For the second consecutive year, the Latin Alternative Music Conference isn’t letting the pandemic stop it from happening, as the longstanding music industry event is going online once again for their 23rd annual edition. On the week of Cinco de Mayo (May 4-7), LAMC is opening its virtual doors for everybody in music, from artists to industry players, hosting panels, workshops, showcases, Q&A sessions, and networking events completely free of charge, as an effort to share potential career-changing knowledge with and between the participants.
Under the “What was once alternative is now the mainstream” banner, LAMC is set to take a deep dive into important topics in the Latin American and Latinx music ecosystem. The list of panels announced by the conference organizers include a conversation hosted by Industria Works about local and global touring in the post-pandemic context, a look at the widely-discussed Latin American rock documentary series Rompan Todo, an event centered on the Afro-Latinx experience, and talks about more specific industry topics like streaming strategies, publishing, alternative revenue sources, marketing, and promotion.
LAMC is bringing back the Wonder Women of Latin Music, presented by Amazon Music, a celebration of women making positive change in the music industry. The Wonder Women Class of 2020 included the likes of Alicia Zertuche (SXSW,) Leila Cobo (Billboard,) Rebeca León (Lionfish Entertainment,) Jennifer D’Cunha (Apple Music,) Itzel González (Ocesa,) and many more. The Class of 2021 will be announced in the coming weeks.
Jose Tillan and Pop Garage (producer of MTV Music Awards, Latin GRAMMYs, and more) are once again handling LAMC’s production duties, helping keep the conference afloat in a time when the industry is facing unprecedented challenges.
LAMC is taking place on May 4-7. Make sure you register for free on LAMC’s Eventbrite page.